Privacy Policy

Privacy Policy

Last Updated: November 3, 2025
Store Name: framefortv
Website: www.framefortv.com

1. Overview

This Privacy Policy describes how framefortv (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website or purchase products from our Shopify store.
By using this site, you agree to the terms of this Privacy Policy.

We are committed to maintaining your trust and protecting your privacy in accordance with the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR), and other applicable U.S. and international data protection laws.

2. Information We Collect

We collect the following categories of personal information:

a. Personal Identifiers

  • Name

  • Email address

  • Billing and shipping addresses

  • Phone number

b. Payment Information

  • Processed securely via Shopify Payments, PayPal, or other payment gateways.

  • We never store your complete credit card details.

c. Order and Transaction Data

  • Purchased products, order numbers, and timestamps.

  • Tracking numbers and delivery information.

d. Technical and Usage Data

  • IP address, browser type, device type, and operating system.

  • Pages visited, time spent, and referring URLs.

  • Collected automatically through cookies, pixels, and analytics tools.

e. Optional Information

  • Product reviews, uploaded photos, or messages you send to customer support.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders.

  • Send order confirmations, shipping updates, and customer support messages.

  • Manage returns or warranty requests.

  • Improve our website and shopping experience.

  • Comply with tax, accounting, and legal obligations.

  • Detect and prevent fraud, unauthorized access, or abuse of our services.

We do not sell or rent personal information to third parties.

4. How We Share Your Information

We may share limited data only when necessary to operate our business:

Purpose Type of Partner Examples
Order fulfillment Shipping and logistics providers USPS, UPS, FedEx
Payment processing Secure payment processors Shopify Payments, PayPal
Website functionality Platform and analytics providers Shopify, Google Analytics
Advertising (if applicable) Ad service providers Meta Ads, Google Ads (with consent)

All third-party partners are required to maintain confidentiality and use information only for the agreed purpose.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality (shopping cart, checkout).

  • Analyze traffic and user behavior.

  • Personalize content or ads (only with consent).

You can manage or disable cookies through your browser settings or via our cookie banner.
Learn more in the Your Privacy Choices page.

6. Legal Basis for Processing (for EU/UK Users)

Under GDPR, we rely on the following lawful bases for processing your information:

  • Contractual necessity: To fulfill your orders and provide services.

  • Legitimate interest: To improve website performance and prevent fraud.

  • Legal obligation: To comply with tax and regulatory requirements.

  • Consent: For marketing emails or optional cookies.

7. Data Retention

We keep your data only as long as necessary for the purposes stated above, including legal retention periods.
For example:

  • Order and tax records: up to 7 years

  • Email communications: up to 2 years

  • Analytics data: typically 14 months (depending on your cookie settings)

After this period, data is securely deleted or anonymized.

8. Your Rights and Choices

Depending on your region, you may have the right to:

  • Access the personal information we hold about you.

  • Request correction or deletion of your data.

  • Object to or restrict our processing of your information.

  • Withdraw consent (for marketing or cookies).

  • Request a copy of your data (data portability).

  • Opt-out of data sharing (for California residents).

To exercise these rights, contact us at support@framefortv.com.
We may verify your identity before fulfilling your request.

9. Marketing and Email Communication

If you subscribe to our newsletter, we may send promotional emails about new products, offers, or updates.
You can unsubscribe anytime by clicking the “unsubscribe” link in our emails or contacting us directly.

We never send unsolicited messages or share your email address with advertisers.

10. Children’s Privacy

Our website and products are not directed toward children under 13 years old.
We do not knowingly collect or store information from minors.
If you believe we have collected data from a child, please contact us immediately for deletion.

11. Data Security

We use industry-standard security measures to protect your information, including:

  • SSL (Secure Socket Layer) encryption

  • Shopify’s PCI DSS–compliant payment infrastructure

  • Restricted data access controls

While we take all reasonable precautions, no online transmission is 100% secure. You share information at your own risk.

12. International Transfers

Your data may be processed in the United States, where data protection laws may differ from those in your country.
By using our services, you consent to such transfers.

13. Third-Party Links

Our website may contain links to external websites (e.g., social media, advertising partners).
We are not responsible for the privacy practices or content of these third-party sites.

14. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal changes or updates to our practices.
All changes will be posted here with a revised “Last Updated” date.